Philosophy - Animal rights & liberation article by Peter Singer Essay

Philosophy - Animal rights & liberation article by Peter Singer - Essay Example Singer points out that when humans alter nature, they tend to only take the costs and benefits for humans into consideration; and the effects of such actions on other animals are often given no moral significance. To illustrate, according to Singer, when a ‘reservoir’ is constructed, though it is pointed out that it would drown a valley teeming with wildlife, the reason behind this concern often lies in the fact that the valley has value as a place for recreation like hunting, shooting, and bush walking. In other words, the hardships caused by the reservoir to the lives of the nonhuman beings in the valley are not of any moral concern. Thus, the claim is that while lamenting on the negative impact of such human encroachments, the concern is not about the direct hardship caused by the alteration to the nonhuman beings there, but about the possible losses to humans themselves as a result of the alteration. In other words, the sustainability of a human interference in nature is often decided by weighing its benefits to humans against its negative impacts on humans. The lives of other species are not given any value other than the usefulness of those animals to humans. According to Singer, not giving attention to the sufferings of nonhuman things for the mere reason that they do not belong to human species is not justifiable. In order to justify this claim, Singer provides the example of the history of slavery. The White slave owners never took the sufferings of the Black slaves into consideration because their moral concerns were limited to White people (135). However, later on, the society realized the fact that the ideology was terribly wrong. Very similar is the case of nonhuman things too. The only difference is that in the former, ‘race’ was the boundary of morality, and in the latter case, ‘species’ is the boundary. Thus, the argument culminates in the

Motivation theories for drug use and addiction Research Paper

Motivation theories for drug use and addiction - Research Paper Example These early views on the reasons for continued drug use have been replaced by recent research which have contrasting perspectives that suggest that negative reinforcement is not a strong influence on drug motivation. Thesis Statement: The purpose of this paper is to investigate the motivation theories for drug/ alcohol use and addiction. Motivations for Drug Use Contemporary theory of the motivation for drug addiction makes paradoxical claims about the psychological basis for seeking drugs. Drug-seeking is considered to result from subjective craving for the positive effects of the drug, which suggests that this behavior is intentional. On the other hand, a key factor in the clinical diagnosis of drug dependence is that drug-seeking is resistant to the intention to quit, which means that drug-seeking is habitual or automatic. This is paradoxical, because drug seeking cannot be concurrently intentional and automatic (Hogarth & Chase, 2011). There are several reasons for people to take drugs. These include â€Å"peer pressure, relief of stress, to have increased energy, to relax, to relieve pain, to escape reality, to feel more self-esteem, and for recreation† (Columbia Encyclopedia, 2009, p.14591). Individuals resort to taking stimulants to keep alert, or cocaine for the feeling of excitement it produces. Similarly, athletes and bodybuilders may take anabolic steroids to increase muscle mass. There are numerous stressors which increase the risk of alcohol use disorders in humans. In alcohol and other drug dependent (AOD) people, drug craving is increased by internal and external forms of stress, which can also trigger relapse (Wand, 2008). Stress is generally defined as â€Å"any stimulus that challenges physiological homeostasis – that is, which alters the balance or equilibrium of the normal physiological state of the organism† (Wand, 2008, p.119). However, various forms of stress have different physiological consequences, stimulating different combinations of signaling molecules. These molecules aid in cell-to-cell communication, such as neurohormones, and produce distinctive outcomes on physiological processes. Therefore, the type and duration of stress have to be specified, for planning the treatment. Further, individuals respond differently to a particular type of stress, â€Å"and physiological and behavioral responses tend to be associated with dis tinct coping styles† (Wand, 2008, p.120). An interaction of environmental and genetic factors play a part in both susceptibility to alcohol and other drugs (AOD) use disorders, and in people’s responses to stress. Prenatal and early life stress can have impacts on the body systems involved in the stress response, for the entire life span, thereby predisposing an individual to certain diseases. This early programming effect is partly affected by â€Å"epigenetic mechanisms that alter heritable traits without manifesting as changes in the DNA sequence, and which also can aid in the development of AOD disorders† (Wand, 2008, p.120). Motivation Theories for the Use and Addiction to Drugs and Alcohol An Affective Processing Model of Negative Reinforcement Baker, Piper and McCarthy (2004) reformulate the negative reinforcement model of drug addiction. They propose that the escape and avoidance of negative affect is the prepotent motive for

Media planning Case Study Example | Topics and Well Written Essays - 250 words

Media planning - Case Study Example It will target the individuals that will participate in running or racing, it will target the sponsors and clients that need the checkups for the cervical cancers. McDougal (2015), coming with media of choice to reach such a diversified audience becomes supreme. It will need to use multiple media or one that is most used. For the major sponsors of the event, a direct and focused media such email can be used because they are helping by directly being involved in the event. For the participants that will be on the race, social media such as Facebook, website of the hospital or twitter can be used since most of the people are young and they embrace them. Foster (2012), by doing combined media approach, it become tranquil in reaching many and relevant audience making it a success. Television can also be used, though at prime time such as most watched programs and news to have the opportunity of having many who viewed

Analyse the marketing communication strategy of innocent drinks Essay

Analyse the marketing communication strategy of innocent drinks - Essay Example The company had a net employee turnover of around  £1.8 million in 2000 and has increased to around  £141 million by 2009 (Arens, Weigold and Arens, 2011). The company has been successful in setting up its brand position in the international market by supplying quality products to the customers (Arens, Weigold and Arens, 2011). By conducting this study, the researcher has the aim to analyse the effectiveness of the strategies used by Innocent Drinks. It also offers the scope to understand the importance of using such innovative strategies by the company and the impact it has on the target customers. Innocent Drinks aims at making smoothies and fruit juices for the health conscious customers for kids as well as adults. The company provides pure health drinks without adding sugar or preservatives and these are preferred by most of the customers (De Pelsmacker, Geuens and Van den Bergh, 2013). Innocent Drinks The company has created a huge customer base in the international market. However, the customers often prefer health drinks at low cost that would be according to their budget. The company has targeted the kids for their business in order to make them choose the products (Ogilvy, 2004). The drinks that are made out of fruits also look attractive to the parents who feel that their kids should remain healthy. Since the target customers for Innocent Drinks are the children and their parents, hence, the company pays attention to the packaging of the drinks in order to make them look delicious and attractive (Wells, Moriarty and Burnett, 2011). There are other popular brands of bottled water that gives strong competition to Innocent Drinks. Evian and Volvic are the popular brands producing bottled water, but study says that Innocent Drinks captures the large portion of the market. According to the researcher, the customers who are loyal to the company may not be willing to switch to some other brand and the company would have the

With reference to research findings, consider whether an Essay

With reference to research findings, consider whether an organisation's external environment has a direct causal influence on its internal structure or whether - Essay Example At the same time, the management of the organisation can fight against the pressures coming from the external forces and this process acts as a mediating influence. This can be shown to be true with practical examples of various companies as well as the research done by business analysts. The simplest example of the external forces which can influence the internal structure is the culture of the country where the business operates. For instance, a multi-national company can have a very different structure amongst its various branch offices depending on the cultural requirements of various locations where it operates. As discussed by Bartlett & Ghoshal (1998), the differences between national and corporate cultures can even lead to conflicts between the way things are structured at a local office and the management directives coming from the home office. The home office often wishes to recreate the corporate structure followed at their location in a country where the national culture can be significantly at odds with the way the corporation is structured. One such example is the case of GE’s position in Hungary where the local culture had structured the company based on the amount of time a person had served with the company. Since seniority became the basic premise of promotions, the Hungarian operation soon became bloated and could not match the expectations of GE’s head office in America (Welch, 2005). The external environment had affected the internal structure to the extent that operations managers from the home office had to step in and make changes to the present system in order to save the company’s base in Western Europe. GE’s culture is reportedly based on individuals and intrinsic motivation which helps its employees seek benefits for the company while they seek benefits for themselves. As outlined by Jack Welch in Winning (2005), GE rewards those employees who are instrumental in helping GE grow and achieve the corporate vision and

Human Relations And Organization Behavior Research Paper

Human Relations And Organization Behavior - Research Paper Example Some behavioral rules imposed in the working environment of some teachers have proved to be beneficial to the individual who would have had their personal rights infringed on. The professional relationship between people ensures confidentiality and formality in the service delivery. In the education sector, imposing rules and regulations that affect the employees’ cultural diversity may have both positive and negative effects on the employees. Organizations behavior monitoring encourages a professional relationship between workers hence the teachers are able to have a good teaching environment. This would boost the service delivery of the employees because they are in a good environment. However, it can be argued that for the proper working environment in an institution, the teachers have to relate in a free manner. Organizational behavior regulations may hinder such socialization hence interfering with the service delivery to the students. This is because the teachers and lecturers may become unsocial and hence there would be cooperation and teamwork. In the United States education system, the cultural diversity affects the organizational level of the teaching institutions. This is because, in the planning of strategies in the institution, the cultural diversity of different employees has to be put into consideration (Debra 1996). For example, consultations have to be made between the teachers and the management before new rules are imposed. The attitude and perception of employees in the education sector play an important role in the performance of their work. In a psychological view, a positive attitude towards the teaching profession contributes to good service delivery as opposed to those with a negative attitude.

U.S. Role in the Modern Middle East Essay Example for Free

U.S. Role in the Modern Middle East Essay For a period of more than sixty years, United States has been a prime player in politics of the Middle East. Since the 1991 Gulf War, Iran in the 50s and the time of contemporary Iraq devastation, the policy of United States has always created a big impact in the domestic affairs of the Middle East. For example, one of the current pervasive features is the Anti-Americanism in the present day public opinion of the Middle East. In this region, Israel is considered one of the best allies of the United States of America. Israel has been receiving aid from America since it was created in 1948. In fact, Israel receives a staggering amount of approximately $3 billion annually (Porter, 2010). This is a fact that foreign policy experts in the Middle East are supposed to be aware of. The Middle East is a hostile region and Israel requires guarantee from America on the security front. Moreover, the United States on the other hand relies on the Israel administration in several respects. For example, during the cold war, the Washington administration needed Israel so that it can counter communism. The United States needed Israel in formulation of a market economy approach in Middle East and again as a reliable ally in strategizing the Middle East policy projects. The foreign policy experts in Israel have several things they need to learn not only on what is happening today but also from history. According to Kaplan (1993), Arabist tradition dates back to the times of Eli Smith in 1827 who took to the Lebanese mountains to learn Arabic. The impact of Arabs however on the U. S. policy began in 1940s. This is the moment United States engaged itself actively in this region. Kaplan shows that the Arabs are just like â€Å"China hands† since they also had and still have skills Department of State needed such as reliable contacts, local culture knowledge and language. Arabs in State had that domination capacity in the Middle Eastern bureau and this enabled them to absorb several others to their viewpoint. Arabs are mostly bound in a small world of their own and thus during this time they lacked enough imagination on what were the interests of the United States in their region. Arabs want a pristine Middle East and for long they have been against its modernization. As Arabs strive to show the harmony between Arab- Islamic and Western culture, they loath the Greeks and Maronites. But of all, what they hate most is the Israelis. They blame them that they spoiled the century-old idyll. For the policy makers thus, there is needed for them to understand that America’s continued support for Israel angers Arabs and once made many of them to turn to anti-Semitism. Arabs carry old grudges which make them not to see the value Israel has on United States. Kaplan in general wants to show the policy makers that the issues concerning Israel are not just about Israel and oil but there is need for the country to devote to Arabs since they are part and parcel of the American history. In as much as America may decide to concentrate on what is happening within the boundaries of Israel, it should not be forgotten that the relations that Israel has with its neighbors determine the outcome. According to Bronson (2006), oil for example has always been a significant factor in Saudi-U. S. relationship as well as in all the rest of the Saudi dealings. This can hardly be otherwise for this country since it carries almost a quarter of the available oil resources in the globe and its oil exports carries between 90% and 95% of the overall export earnings. It is however important to state that even if oil offers a good explanation of what America wants in this region, it is not possible to explain the relationship strength. Thus, decision makers in the United States have to determine the relationships needed to be sustained and in what manner they should be maintained. The policy makers may be required to know that peace is the main solution to the major problems experienced in Lebanon and this will only be achieved if Lebanese are in a position to love their siblings more as it seems as if they hate them. According to Friedman (1989), he confesses that the internal divisions in Israel have to be papered afresh so that a new political life may take route. Even if Friedman looks like he has exaggerated on this point, U. S. decision makers in foreign countries like Israel need to see that there is a possibility of Israel going the Lebanon way. All in all, U. S. foreign policy experts need to understand in their endeavors that the hostility that Arab countries have towards Israel still acts as the heart of Israel-Arab problem. The missing debate in Washington is not between those few who want Israel to be destroyed and the majority who want it to survive. Irrespective of what, Washington must support the right for Israel to exist in recognized international borders and most of all defend its interests against nay threats. References Porter, K. (2010).The US-Israeli Relationship. Retrieved from http://usforeignpolicy. about. com/od/countryprofi3/p/usisraelprofile. htm Kaplan, R. D. (1993). The Arabists: The Romance of an American Elite. Retrieved from http://www. danielpipes. org/885/the-arabists-the-romance-of-an-american-elite Bronson, R. (2006). Thicker than oil: Americas uneasy partnership with Saudi Arabia, New York: Oxford University Press US. Friedman, T. L. (1989). From Beirut to Jerusalem. Retrieved from http://www. danielpipes. org/32/from-beirut-to-jerusalem